https://www.jennifernhdz.com/home daily 1.0 2026-08-23 https://images.squarespace-cdn.com/content/v1/58d00f106b8f5b01c8e73f52/1491858427382-L46N6OML0EQRY4L20YNX/color-3.png Home https://images.squarespace-cdn.com/content/v1/5a5ff82b8c56a8d6efbb14e5/1548997620888-UAHIMJSQ8H3UFXWS37XG/image-asset.jpeg Home https://images.squarespace-cdn.com/content/v1/5a5ff82b8c56a8d6efbb14e5/1620787467135-AR0Z87Q7NF2MW2F4A049/new+headshot.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jennifernhdz.com/case-studies daily 0.75 2026-09-08 https://images.squarespace-cdn.com/content/v1/5a5ff82b8c56a8d6efbb14e5/d069ca51-af16-4eaf-b54d-3e89f929295f/back-to-school-meta-ad-results.png Case Studies - Results The campaign generated 3,479 reach and 18.6K impressions on $199 in spend, producing 17 event responses at a $11.74 cost per response. The event gained local media coverage and further boosted awareness of the event in the community. A total of 112 backpacks were given to families. https://images.squarespace-cdn.com/content/v1/5a5ff82b8c56a8d6efbb14e5/65c1b7ec-6c77-4925-abe0-a4d97f4f3659/legacy-client-brand-refresh-paid-social-relaunch.png Case Studies - Results Outperformed the previous year’s benchmarks by adding +1M in unique reach and +5M total impressions Reduced average CPC by $5.34, which maximized client ad spend while delivering on quality engagement. Boosted Click-Through-Rate by 0.03%, delivered on stronger creative resonance with the audience under the new brand. https://images.squarespace-cdn.com/content/v1/5a5ff82b8c56a8d6efbb14e5/160b5fae-dce6-424d-a132-ba3e2a6ce547/interactive-microsite-and-email-campaign.png Case Studies - Results The microsite generated 8,756 total microsite sessions throughout the open enrollment season. From the total traffic, 2,396 sessions were initiated through the email campaign and brought a +5% increase in conversion through email. The mobile-first design captured 41% of pageviews, which led to a 33.5% increase in mobile adoption compared to the previous year. https://images.squarespace-cdn.com/content/v1/5a5ff82b8c56a8d6efbb14e5/d6ec09c9-a6d8-4772-a6bc-29d57006fb89/multi-cultural-marketing-campaign-and-paid-social-strategy.png Case Studies - Results The reduced average Cost-Per-Click from $3.08 to $1.53 cut acquisition costs in half and delivered on financial efficiency on a tight budget. Generated over 2x total link clicks YoY, scaling high-intent traffic to the client’s enrollment pages. Maximized spend efficiency through full-funnel channel distribution. Demonstrated that performance metrics could still outperform the previous year’s even with a lower overall spend. https://images.squarespace-cdn.com/content/v1/5a5ff82b8c56a8d6efbb14e5/c7ae48a6-48eb-4da6-9f9b-49d6ac75367a/rapid-website-rebrand-and-digital-transformation.png Case Studies - Results Generated 5,598 total unique visitors in the first month, representing a 68% YoY increase Captured retention and achieved 886 returning users (+42% YoY increase), with month-over-month engagement continuing to rise. Captured tier-one clients through integrated CRM flows Reduced internal publishing time by enabling the creative team to make live CMS updates https://images.squarespace-cdn.com/content/v1/5a5ff82b8c56a8d6efbb14e5/2d4cdad6-04d8-426f-adc1-3c8f26cf69f1/travel-company-microsite-results.png Case Studies - Results There was a +300% increase in engagement duration. Sessions increased from 1 minute and 14 seconds to 4 minutes and 14 seconds. proving emplyees were staying engaged on the site. Bounce rate was reduced from 66.1% to 36.04% Total unique users increased by 108% year over year Mobile usage increased by 5%, exceeding the initial target for mobile engagement.